100% Design is the UK’s largest design trade event with over 25,000 visitors including architects, interior designers, retailers and designers.
Industry Publicity were the PR consultants to 100% Design from 2009-2011. In addition to media relations, we introduced new initiatives each show cycle. In 2011 these included Trails curated by The Conran Shop and Elle Deco, a collaboration with The Architecture Foundation and opening press conference with keynote speakers including Kenneth Grange, Ben Van Berkel of UN Studio and Graham Jones of Knoll International.
We were also responsible for selecting the high-profile judging panel and co-ordinating the annual Blueprint Awards which were presented at the show.
Our campaign saw a massive increase in media coverage with over 1500 articles being published achieving an advertising equivalent of over £15m.
With coverage ranging from the FT to Furniture News and from Abitare to the South China Morning Post, our campaign reach was in excess of 250 million readers.
Our relationship with 100% Design ended when the show changed ownership.