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Directors Cut

By OG on August 25, 2011 in Industry Publicity
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Anglepoise LED

This year’s 100% Design will launch the brand new Directors Cut which will showcase a select group of ten case studies of British design overseen by none other than non-executive chair of 100% Design and head of yoo Design Studio, Julieann Humphryes.

Of the ten chosen partnerships included is the Anglepoise and Kenneth Grange designed TypeC™ lamp which is the first product for the company using the latest LED technology in a completely new form. It’s a sleek finish which is also touch sensitive with a dimming light.

The Directors Cut also includes furniture manufacturers KI who this year will be bringing a new product to the show, the Piana Alessichair. Designed by award winning architect David Chipperfield for Alessi the chair is made from polypropylene and glass fibre therefore recyclable and comes in six different colours making it durable and functional as well as easy on the eye and it can be easily stacked when not in use.

Other exhibitors chosen for the directors cut are Design Guild Mark, Established & Sons, Hitch Myllus Limited, Knoll International Ltd., Morgan, Steelcase UK, Trussardi Spa and Vitra Ltd.

100% Design, Earls Court 22-25 September.

www.100percentdesign.co.uk