+44 (0) 20 8968 8010

The Goose that laid

By EM on February 21, 2012 in Industry Publicity
0

Long gone are the days of chocolate mini eggs, this year Easter has gone BIG, and we mean BIG. 2 1/2 feet bigger, in fact. Presented by Fabergé and in aid of The Elephant Family and Action For Children, The Faberge Big Egg Hunt, which starts today, is the most interactive and high profile egg hunt ever!

Furniture maker Paul Kelley is one of the 200 artists, designers, fashion houses, architects and artisans who have taken part in designing and decorating the eggs. Paul Kelley’s 23 carat gold-leaf egg has been sliced by patinated copper sheets. The design nods towards the luxury of Fabergé but follows Paul Kelley’s use of geometric shapes.

Also included in the project are Mary Katrantzou, Vivienne Westwood, the Chapman Brothers, Zaha Hadid, Zandra Rhodes, Rob Ryan, Sir Peter Blake, Candy & Candy, Sir Ridley Scott and Mulberry, to name just a handful. Each designer and artist has created a unique egg which has been placed in specific locations across London.

00800low

The egg-hunting public can download the map or the app and follow the clues to find each one. (SPOILER: We’ve already found Paul Kelley’s at Ozwald Boateng on Savile Row).

The hunt starts today and concludes on Easter weekend (April 8th). The eggs, which have become collectible pieces of art, are also up for auction to the bidding public, with all proceeds going to the charities involved.

To take part in this record-breaking egg hunt and download your map/app here: www.thebigegghunt.co.uk and don’t forget to send us your photos with Paul Kelley’s eggs-traordinary creation!

Photo: Benedict Luxmoore